As marketers, we know that the pace of change can be relentless.
The array of digital channels available offers so many opportunities to communicate with customers. However, this can sometimes mean you’re wearing many marketing hats while keeping a lot of balls in the air.
There’s no denying the massive impact of artificial intelligence (AI) on digital marketing. New tools and platforms are emerging and evolving constantly that can help with many aspects of your role. However, this is not the only change that marketers face.
